APLIKASI PEMASARAN PERUMAHAN PT. GRIYA ABEE MAKMUR RAGAJAYA CITAYAM KABUPATEN BOGOR MENGGUNAKAN METODE RAPID APPLICATION DEVELOPMENT (RAD) BERBASIS WEB
Main Article Content
Abstract
Housing marketing or commonly known as property marketing is an activity to promote land or a building that will be traded according to the target market to the public. In Indonesia, currently the development of property developer agencies is experiencing rapid progress. Therefore, business competition in the marketing world is becoming more stringent, which forces all companies to improve their quality in order to keep up with the competition. Companies must pay more attention in terms of marketing and service quality which are very important for consumers so that when using the services provided by the company it will be in accordance with their individual needs which can fulfill consumer desires. The author conducts research that aims to design marketing and service applications for ordering houses according to what is needed in order to fulfill customer desires at PT. Griya Abee Makmur Ragajaya Citayam Bogor Regency to replace housing promotion with manual methods such as distributing flyers. Therefore the author created a housing marketing application using the web-based Rapid Application Development method to help PT. Griya Abee Makmur when disseminating information about the houses being bought and sold.
Downloads
Article Details
References
Rizal, A., 2020. Buku Ajar Manajemen Pemasaran di Era Masyarakat Industri 4.0. Deepublish.
Robith, Z. and Wahyudi, S.T., 2022. Analisis Pengaruh Inflasi, Foreign Direct Investment Dan Interest Rate Terhadap Harga Saham Sektor Properti. Islamic Economics and finance in Focus, 1(1).
Ernayani, R., GS, A.D., Tarigan, N.P., Lestari, W. and Timotius, E., 2021. Kajian fenomenologi pemasaran digital agen properti melalui medium instagram. Jurnal Komunikasi Profesional, 5(3), pp.260-269. DOI: https://doi.org/10.25139/jkp.v5i3.3804.
Putri, S.E., 2021. Analisis Perubahan Trend Pasar Pasca Pandemi. Manajemen Bisnis di Era Pandemi Covid-19, p.41.
Puspitarini, D.S. and Nuraeni, R., 2019. Pemanfaatan Media Sosial Sebagai Media Promosi. Jurnal Common, 3(1), pp.71-80. DOI: https://doi.org/10.34010/common.v3i1.1950.
Nurzukhrufa, A., Satria, W.D. and Dewi, M.K., 2022. Strategi Pemasaran Pengembang Perumahan Saat Pandemi Covid-19 di Kota Bandar Lampung. Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, 12(1), pp.45-57. DOI: http://dx.doi.org/10.30588/jmp.v12i1.882.
Sultan, M.Y.S., 2020. Analisis Efektivitas Iklan Dewarumah Melalui Media Sosial Instagram Menggunakan Metode EPIC Model (Emphaty, Persuasion, Impact and Communication). Jurnal Ilmiah KOMPUTASI, 19(3), pp.301-308. DOI: https://doi.org/10.32409/jikstik.19.3.57.
Arfianto, F.R. and Nugrahanti, F., 2019, November. Rancang bangun aplikasi penjualan perumahan berbasis web pada cv. Grand permata residence magetan. In Prosiding Seminar Nasional Teknologi Informasi dan Komunikasi (SENATIK) (Vol. 1, No. 1, pp. 174-179).
Azis, N. and Rizki, A.M., 2021. Rancang Bangun Aplikasi Penjualan Rumah Berbasis Android. Journal Information System, 1(2).
Gunawan, H. and Maslan, A., 2022. Aplikasi Promosi Properti Berbasis Web Menggunakan Metode Waterfall. Computer and Science Industrial Engineering (COMASIE), 6(2), pp.80-87.
Martin, J., 1991. Rapid application development. Macmillan Publishing Co., Inc..
Beynon-Davies, P., Carne, C., Mackay, H. and Tudhope, D., 1999. Rapid application development (RAD): an empirical review. European Journal of Information Systems, 8(3), pp.211-223. DOI: https://doi.org/10.1057/palgrave.ejis.3000325.
Booch, G., Rumbaugh, J. and Jackobson, I., 1997. UML: Unified Modeling Language. Versão.
Lee, S., 2012. Unified Modeling Language (UML) for database systems and computer applications. International Journal of Database Theory and Application, 5(1), pp.157-164.URL: https://www.earticle.net/Article/A207834.